Post by account_disabled on Jan 24, 2024 6:18:25 GMT
Want to create engaging videos that attract massive attention to your business? Here are three types of videos that will always do well compared to other video types. In this post, I'll show you what these engaging videos are and how you can break them down and create the same types of videos in your own marketing. 3 Types of Engaging Videos that attract Massive Attention Save Retro TVs by Maxxyustas, Depositphotos By DONNA MORITZ| PUBLISHED 5 SEPTEMBER, 2019 Posts on this blog may contain affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. The right kind of video can catch our attention and draw us in to watch to completion. You know the ‘engaging videos' I'm talking about, right? They're the ones that grab you with a great headline. Then, once you start watching, you just have to see it through.
The icing on the cake is that you feel compelled to not only engage and watch, but to share too. Because the very video you just watched and loved is something that you feel good about sharing. We'll dive into why that is, but first, let's take a look at the 3 types of engaging videos! 3 Types of Engaging Videos that Get Massive Attention Here are three types of social video, and why they work so much: 1. The FOMO Video This type of video is all about sharing something that we just can't miss. It's about a hidden local secret, an adventure we didn't know about or some news that we want to be first to hear. Here's an example Country Email List from one of my favorite FOMO-video producing companies, Qantas: With these types of videos, we literally do not want to miss watching the video, once we hear what might be revealed. It's literally a FOMO video (Fear of Missing Out) because that fear of missing out is what gets us to watch. We just don't want to miss the big news/activity/secret. These types of engaging videos have 3 things going for them: 1. A Hook This is a title or heading that draws us in. It could be posed as a question or a statement. It could be something we want to see proven, or maybe disproven.
It could be something we maybe can't believe is true yet. Watching the video will help us to decide. Or maybe the title tells us that we will be privvy to something secretive or unique. It will reveal some news or revelation that … now… we have to know about and therefore want to watch the video. Here are a few examples of the titles that Qantas uses on their shareable videos: Introducing the Craziest Flying Fox Ever… This is Tree Pod Dining in Thailand This is AirBnB's Most Popular Content This Icecream Shop in Brisbane Makes the Most Photogenic Icecreams in Australia We see the heading or the text on the start of the video and can't look away. It's compelling because we now want to know what happens. So, we watch. I have kids. If you tell me that Australia's most photogenic icecream is in Brisbane (or anywhere in Australia for that matter) I will immediately want to know where it is. And I will want to know what this mysterious ‘photogenic icecream' actually is: Ok, so maybe I don't need to use my kids as an excuse to eat icecream.
The icing on the cake is that you feel compelled to not only engage and watch, but to share too. Because the very video you just watched and loved is something that you feel good about sharing. We'll dive into why that is, but first, let's take a look at the 3 types of engaging videos! 3 Types of Engaging Videos that Get Massive Attention Here are three types of social video, and why they work so much: 1. The FOMO Video This type of video is all about sharing something that we just can't miss. It's about a hidden local secret, an adventure we didn't know about or some news that we want to be first to hear. Here's an example Country Email List from one of my favorite FOMO-video producing companies, Qantas: With these types of videos, we literally do not want to miss watching the video, once we hear what might be revealed. It's literally a FOMO video (Fear of Missing Out) because that fear of missing out is what gets us to watch. We just don't want to miss the big news/activity/secret. These types of engaging videos have 3 things going for them: 1. A Hook This is a title or heading that draws us in. It could be posed as a question or a statement. It could be something we want to see proven, or maybe disproven.
It could be something we maybe can't believe is true yet. Watching the video will help us to decide. Or maybe the title tells us that we will be privvy to something secretive or unique. It will reveal some news or revelation that … now… we have to know about and therefore want to watch the video. Here are a few examples of the titles that Qantas uses on their shareable videos: Introducing the Craziest Flying Fox Ever… This is Tree Pod Dining in Thailand This is AirBnB's Most Popular Content This Icecream Shop in Brisbane Makes the Most Photogenic Icecreams in Australia We see the heading or the text on the start of the video and can't look away. It's compelling because we now want to know what happens. So, we watch. I have kids. If you tell me that Australia's most photogenic icecream is in Brisbane (or anywhere in Australia for that matter) I will immediately want to know where it is. And I will want to know what this mysterious ‘photogenic icecream' actually is: Ok, so maybe I don't need to use my kids as an excuse to eat icecream.